How Cynthia Erivo gets her wicked glow

How Cynthia Erivo gets her wicked glow

Cynthia Erivo’s glow is the kind that reads both on camera and up close in person: luminous, hydrated and stunningly gorgeous.  The British-Nigerian actress-singer has gone from powerhouse stage performances to awards-season red carpets and blockbuster leading roles.  Along the way, she has developed a beauty approach that’s as careful and considered as her craft: skin first, then makeup that enhances rather than masks. 

Born in Stockwell, London on January 8, 1987, Erivo trained at the Royal Academy of Dramatic Art (RADA) and rose to international prominence after starring on stage, most notably in The Color Purple on Broadway.  From there, she moved into acclaimed film roles (including Harriet and more recently, Wicked).  She’s earned a Tony, Grammy and Daytime Emmy in addition to being nominated for major film awards.  That trajectory put her in the position of needing beauty that works under stage lights, for personal appearances and on camera.  It has also given her the opportunity to use her voice to champion for representation in beauty.  She is candid about carrying her own beauty products and ensuring makeup artists are properly prepared for darker skin tones. 

Erivo emphasizes a “skin first” beauty philosophy.  For her, makeup is way to celebrate skin, not cover it.  This has two practical consequences in her routine: (1) a thorough cleansing and hydration ritual, often including micellar water and hydrating serums, and (2) tools and targeted treatments (like microcurrent devices) that prioritize skin tone, lift and texture so foundation applies like a second skin. 

Erivo has become known for her warm, monochromatic, brown-based makeup palette of chestnuts, chocolates and bronzes which she and her makeup artists describe as flattering to her skin for everything from editorial to stage.  She has referenced mixing and layering products from major brands like Dior and NARS to match and highlight her complexion rather than flatten it.  Layering slightly different tones helps replicate the natural variances in skin tone. 

She recently fronted Clinique’s Nude Honey campaign and has worn Clinique Moisture Surge products on red carpets, highlighting a minimalist, skin-glow approach and products that double as color and skincare.

For the 2025 Tony Awards, her makeup artist, Joanna Simkin used K-beauty brand, Tirtir’s cushion foundations for a dewy, blended finish.  She used two shades to achieve dimension.  This reflects Erivo’s willingness to embrace new, viral beauty brands when they deliver a skin-first result. 

Erivo often uses brown lip pencils (sometimes doubled as soft eyeliners) topped with multiple glosses to create depth and sheen rather than flat color on her pout.  Her glam team favors fluttery false lashes and subtle bronzing/contouring that follow her natural bone structure to amplify her features without heavy theatricality. 

Takeaways from Cynthia Erivo’s beauty routine:

  1. Prep skin

Use micellar water or a gentle cleanser to remove makeup, followed by hydration.  It’s the difference between makeup sitting on the skin and looking like skin.

  • Blend two foundation tones

Use a lighter, more neutral shade of foundation for the center of the face and a slightly deeper tone for the perimeter.  This is a technique Joanna Simkin uses on Erivo for event makeup to mimic natural depth.

  • Carry a brown pencil

A warm chestnut pencil is multi-purpose.  It can be used for lining lips, subtle eye definition and even soft contouring.

  • Bring your own basics if you’re deeper toned

Erivo carries a couple of failsafe products that keep her in control when makeup artists are not prepared with the right shades.

Cynthia Erivo’s take on beauty is anchored in experience.  Her younger self stopped trusting that makeup artists always had the right tools for darker skin tones.  This shaped how she prepares now – informed, firm and collaborative.  Her beauty routine is practical and political in a quiet way.  It’s not about chasing trends, but rather investing in skin health, choosing warm, enhancing color stories and working with products that respect her tone and texture.  It’s about ensuring her face is treated as the complex, nuanced canvas it is. 

Below are some skincare and makeup products used regularly by Cynthia Erivo and her glam team to help her achieve and maintain her wicked glow.

Skincare

Makeup

If you are looking to emulate Cynthia Erivo’s edgy glam for a special occasion or just want a more luminous everyday look, follow her routine using some of the above products:  hydrate thoroughly, treat the skin, simplify color choices to warm browns and chestnuts, and opt for subtle layers that create depth rather than heavy coverage.

For questions, concerns, or article ideas, feel free to reach out to our eCosmetics Beauty Editor directly at beauty@ecosmetics.com